Head of Marketing Intelligence
-
Rotterdam
-
Marketing
At Sana Commerce we are committed to an inclusive environment and recognize that our diverse workforce is one of our greatest strengths.
It all started in 2007, with a pizza and a plan. Sana Commerce is an e-commerce platform designed to help manufacturers, distributors and wholesalers succeed by fostering lasting relationships with customers who depend on them. We’re a fast-growing SaaS company that allows you to take ownership of your career.
At Sana Commerce, we're looking for a Head of Marketing Intelligence to enable the Marketing Team to increase the impact on pipeline and revenue by collecting and analyzing data on external trends, competitors, and market opportunities. You will own the lead process, measurement plans and data infrastructure which should lead to an increasing performance and cost efficiency. You will also own the ICP and database by ensuring it is up to date, accurate and is ready to be used by all commercial departments.
What you’ll be doing:
- Establishing yourself as a strategic business partner to the executive team and the global sales, marketing & partner organization;
- Identifying market opportunities to continuously gain in-depth understanding of trends which are relevant to the ecosystem and channel we operate in;
- Tracking and measuring result accuracy on all marketing activities and translating these insights into pro-active advice for marketing leaders to optimize their tactics;
- Managing the ICP definition and ensuring the correct use of this definition in all marketing activities;
- Ensuring the correctness and size of the ICP database by working together with a team of lead agents and providing structure and automations;
- Enabling the marketing organization to be more efficient and successful in their marketing efforts by providing insight on (cost) effectiveness.
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Want to know more about the role?
Maura Morris
At Sana Commerce we are committed to an inclusive environment and recognize that our diverse workforce is one of our greatest strengths.
It all started in 2007, with a pizza and a plan. Sana Commerce is an e-commerce platform designed to help manufacturers, distributors and wholesalers succeed by fostering lasting relationships with customers who depend on them. We’re a fast-growing SaaS company that allows you to take ownership of your career.
At Sana Commerce, we're looking for a Head of Marketing Intelligence to enable the Marketing Team to increase the impact on pipeline and revenue by collecting and analyzing data on external trends, competitors, and market opportunities. You will own the lead process, measurement plans and data infrastructure which should lead to an increasing performance and cost efficiency. You will also own the ICP and database by ensuring it is up to date, accurate and is ready to be used by all commercial departments.
What you’ll be doing:
- Establishing yourself as a strategic business partner to the executive team and the global sales, marketing & partner organization;
- Identifying market opportunities to continuously gain in-depth understanding of trends which are relevant to the ecosystem and channel we operate in;
- Tracking and measuring result accuracy on all marketing activities and translating these insights into pro-active advice for marketing leaders to optimize their tactics;
- Managing the ICP definition and ensuring the correct use of this definition in all marketing activities;
- Ensuring the correctness and size of the ICP database by working together with a team of lead agents and providing structure and automations;
- Enabling the marketing organization to be more efficient and successful in their marketing efforts by providing insight on (cost) effectiveness.
What you’ll bring:
- Minimum of 6 years in Marketing Intelligence or Marketing Operations;
- Hands-on experience with tools such as Attribution Management, ABM platform, Marketing Automation, and Google Analytics;
- Strong understanding of the more commercial tech stack such as CMS and PowerBI;
- Prior technical experience with coding is a preferred;
- Strong communication skills: you are able to communicate in a clear and understandable way and capable of communicating with international colleagues across departments and the globe.
What you'll get:
- The opportunity to make an impact at a fast-growing SaaS scale-up;
- Up to 3 weeks “work from anywhere” per year;
- A global and customized onboarding program (9,1/10 rated by previous hires);
- A hybrid working model – 3 days from the office, 2 day from home;
- Weekly company lunch on us (Thursdays).
Who we are:
So, what does it mean to be a part of the Sana Commerce team?
- Entrepreneurial. Sana Commerce exists today because a few people had a great idea and brought that idea to life.
- Result-driven. We also know that being result-driven is about more than just KPIs. It’s about creating value, tackling challenges head-on, and supporting our colleagues in reaching their goals.
- Customer-Centric. We’re in it for the long haul. Through good times and bad, we stick together because we believe in our product, our promise, and our people.
- Team spirit. At Sana Commerce, everyone is eager to help their colleagues and success is always a team effort.
- Learning mindset. Sana Commerce people are constantly looking to improve and challenge their existing knowledge base.
Job descriptions can be tough to interpret. Even if you may not tick all the boxes, please explain your motivation for the role of Head of Marketing Intelligence. We strongly encourage you to apply if you still feel like you are a great match for this role. Apply now!
#LI-Hybrid
#LI-MM1
Want to know more about the role?
Maura Morris
Hiring Process
“Looking back at the last 15 years, we acknowledge our wins, we learn from our losses, but most of all, we celebrate our people.”
- Michiel Schipperus
Former CEO of Sana Commerce
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Let's Get Social 🍟
Being social is good for your mental health. If you have concerns, stresses or worries, sharing these with someone who cares is one of the most effective ways to calm your nervous system and relieve stress. Whether it's at weekly in-office lunch, monthly drinks or in an online meeting, we encourage our colleagues to connect and support each other.
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And The Award Goes To 🥁
2022 was the year that Sana Commerce Sri Lanka found themselves on 3 lists from the Great Place to Work organization! We are immensely proud of this achievement and we have high hopes for 2023.
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We Celebrate Each Other! 🍾
We like to tell each other when someone is doing a great job, because everyone deserves a moment in the spotlight!
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