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GTM Engineer
- Medellín
- Marketing
At Sana Commerce we're committed to an inclusive environment and recognize that our diverse workforce is one of our greatest strengths.
It all started in 2007, with a pizza and a plan. Sana Commerce is an e-commerce platform designed to help manufacturers, distributors, and wholesalers succeed by fostering lasting relationships with customers who depend on them. We’re a fast-growing SaaS company that allows you to take ownership of your career.
Sana Commerce is the B2B e-commerce platform engineered for manufacturers, distributors, and wholesalers running SAP and Microsoft Dynamics. We’re looking for a GTM Engineer to sit within our GTM Ops team and build the automation, tooling, and data infrastructure that makes our go-to-market engine faster, smarter, and more scalable.
This role is equal parts builder and strategist. You’ll identify high-leverage opportunities across Sales, Marketing, Customer Success, and our Partner ecosystem—then design and ship the systems that unlock them. If you’re the kind of person who sees a manual process and immediately starts thinking about how to automate it with AI, APIs, and workflow orchestration, this is your role.
Want to know more about the role?
Kateryna Korzun
At Sana Commerce we're committed to an inclusive environment and recognize that our diverse workforce is one of our greatest strengths.
It all started in 2007, with a pizza and a plan. Sana Commerce is an e-commerce platform designed to help manufacturers, distributors, and wholesalers succeed by fostering lasting relationships with customers who depend on them. We’re a fast-growing SaaS company that allows you to take ownership of your career.
Sana Commerce is the B2B e-commerce platform engineered for manufacturers, distributors, and wholesalers running SAP and Microsoft Dynamics. We’re looking for a GTM Engineer to sit within our GTM Ops team and build the automation, tooling, and data infrastructure that makes our go-to-market engine faster, smarter, and more scalable.
This role is equal parts builder and strategist. You’ll identify high-leverage opportunities across Sales, Marketing, Customer Success, and our Partner ecosystem—then design and ship the systems that unlock them. If you’re the kind of person who sees a manual process and immediately starts thinking about how to automate it with AI, APIs, and workflow orchestration, this is your role.
What You’ll Do:
- Identify and scope high-impact GTM problems by partnering with Sales, Marketing, Customer Success, and Partner teams to understand the full revenue lifecycle—from pipeline generation through implementation handoff to renewal and expansion
- Build scalable automation systems by designing and deploying agentic workflows using tools like n8n, Claude API, MCP servers, and other AI-native platforms—integrated with our Dynamics CRM and HubSpot environments
- Manufacture tools rather than operate them, creating systems that GTM team members can run independently without ongoing engineering support
- Ship tools that people actually use, focusing not just on deployment but on enablement, documentation, and adoption across a global, cross-functional organization
- Think architecturally about GTM data, understanding how information flows between systems and structuring schemas that power intelligent automation—from lead attribution across direct and partner channels to customer health scoring
- Support our partner and channel motion by building tooling that accounts for the complexity of partner-influenced pipeline, deal registration workflows, and co-selling motions
- Experiment relentlessly with new platforms, APIs, and AI-native tools, staying ahead of rapid changes in the ecosystem and bringing what works back to the team
Who You Are:
- A high-agency builder who can scope problems, design solutions, and ship working tools—while collaborating effectively with stakeholders who may not be technical
- Technically fluent and comfortable writing code in Python or JavaScript, building in workflow automation platforms, integrating APIs, and understanding data architecture
- An AI-native thinker who defaults to asking how work can be automated and regularly experiments with agents, LLM APIs, and workflow frameworks
- A fast learner who can quickly pick up new tools and systems—and who values growth trajectory over current credentials
- A systems thinker who sees how components connect across a complex GTM motion and can architect solutions that create compounding value
- Pragmatic about build vs. buy, knowing when to leverage existing tools and when custom solutions are worth the investment
- An empathetic collaborator who understands that automating work requires communication, trust, and genuine partnership with the teams you’re building for
- A strong problem selector who can identify high-leverage initiatives and push back on low-impact requests, even when they come from senior stakeholders
- Comfortable operating in ambiguity and structuring your own roadmap within a fast-moving, global organization
Nice to Have:
- Experience with Dynamics 365 CRM, HubSpot, or similar CRM and marketing automation platforms
- Familiarity with the Microsoft ecosystem (Power BI, Power Automate, Dynamics 365)
- Experience with GTM enrichment and automation tools like Clay, PhantomBuster, Apify, or similar
- Hands-on experience building with LLM APIs, vector databases, or agentic workflows
- Background in B2B SaaS, e-commerce, or ERP-adjacent industries
- Experience supporting partner or channel go-to-market motions alongside direct sales
- Comfort working across time zones and regions in a globally distributed team
Who we are:
So, what does it mean to be a part of the Sana Commerce team?
At Sana Commerce, our values guide how we work, collaborate, and drive success.
Champions of Our League. "We deliver lasting success, balancing quick wins and long-term value." We take pride in our unique product and extensive B2B knowledge and continuously strive to improve. No matter our role, we bring value every day, helping our customers and partners succeed.
Supercharge Our Customers. "We’re revolutionizing B2B commerce together, helping our customers to lead and succeed." Our customers are at the heart of everything we do. We go beyond solutions, providing the tools and support they need to grow.
Determined to Grow. "We embrace challenges, growing and raising the bar for ourselves and our industry." We take on challenges, seek feedback, and keep learning. Every setback is a chance to improve and move forward.
Bold Together. "We dare to be bold because we have each other’s back." We collaborate across teams and time zones, challenge the status quo, and support each other to achieve the best outcomes.
Job descriptions can be tough to interpret. Even if you may not tick all the boxes, please explain your motivation for the role of GTM Engineer in a cover letter; we strongly encourage you to apply if you still feel like you are a great match for this role.
Apply now!
Want to know more about the role?
Kateryna Korzun
Hiring Process
“Looking back at the last 15 years, we acknowledge our wins, we learn from our losses, but most of all, we celebrate our people.”
- Michiel Schipperus
Former CEO of Sana Commerce
Americas Team Meetup 2023! 🤝
Over 100 Sana people gathered in Medellin, bringing together our teams from all across America. The purpose? To ignite growth strategies, foster team spirit, and brainstorm innovative ways to move our business forward.
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Let's Get Social 🍟
Being social is good for your mental health. If you have concerns, stresses or worries, sharing these with someone who cares is one of the most effective ways to calm your nervous system and relieve stress. Whether it's at weekly in-office lunch, monthly drinks or in an online meeting, we encourage our colleagues to connect and support each other.
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And The Award Goes To 🥁
Sana Commerce Sri Lanka has carved an extraordinary path, adorned with accolades like the renowned Great Place to Work recognition. Their commitment to fostering an exceptional workplace culture has garnered praise and admiration, cementing their status as a true beacon of excellence in the corporate IT realm.
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